LMT Lab of the Month

Five International Laboratories Combine Efforts to Create Powerhouse

Mark Maier says it was the perfect storm. In 2008, the economy was floundering, off shore competition was intensifying, and dental laboratory suppliers were getting into the milling center business. Maier’s family’s laboratory The Aurum Group, headquartered in Calgary, Alberta knew something had to change. “For a while, CAD/CAM was a differentiator, but soon the industry was saturated and it quickly turned into a race to the bottom in terms of pricing,” says Maier. “We’ve never competed on price and we weren’t about to. We had to ask ourselves, ‘how are we going to continue to differentiate ourselves, increase economies of scale, and bring our business to the next level?”

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Posted on 07/03/2012